Media attention refers to the awareness of a particular object, in this case a corporation, by the media. 1623
In other words, within the field of communication, media visibility refers both to media attention. 1623
Communications studies have mostly emphasized the impact of media attention on public opinion. 1623
Management scholars have investigated the role of media attention in various ways. 1623
Management scholars usually refer to media attention as media visibility. 1623
Highly visible firms tend to invest more in their CSR activities than less visible firms, and stakeholder theory indicates two reasons. First, because more visible firms tend to receive more diverse stakeholder demands. Second, since more visible firms are more vulnerable to crises. 1623