There’s a rising reverence for minerals in beauty, largely centered on
charcoal—inspired by the ingestible-health trend. Juice brands such as Juice
Served Here and Juice Generation are using it as an ingredient. According
to Juice Generation, charcoal helps trap chemicals and stop them from
being absorbed into the skin. Leaves of Trees, launched this year, is a
beauty brand offering charcoal anise soap. Expect more.