Another reason for the impact of modern technology on creating a similar world is that it makes possible for cultures to communicate with each other. When watching TV programmes, searching web and chatting through the Internet, people learn about foreign cultures and try to make some of those their own. The exchange of knowledge has had a great impact on their lives. The café from Brazil, the scotch from Scotland, the cigars from Cuba, the wine from France, the American music, that appear and become well-known in many parts of the world are good examples of how modern technology influences people’s life and also creates a single world culture.