Furthermore, this study adds to the existing literature on the mediating effect of the relationship between online
trusts and online repurchases intention. This represents advancement on the previous studies that focused in B2C
transaction point of view. Likewise, this study provides enrichment to the existing literature on online trust namely
benefit, information and mutual-based trust by developing the measurement of online repurchase intention. This
represents advancement of the previous studies as a dearth research has currently been conducted specifically in the
CCI context.