P&G's experience with disposable diapers and laundry detergents in Japan forced the company product development to rethink company and marketing philosophy. The decided that its U.S. centered way of doing usiness did not work.For the last decade,P&G has been delegating more responsibility for new-product development and marketing to its major subsidiaries in Japan and Europe. The company is more responsive to local differences in consumer tastes and preferences and more willing to admit that good new products can be developed outside the United States.