A careful examination of the definitions of the method show emphasis placed on aspects such as system, objectivity, quantification, context and validity - with reference to the inferences drawn from the communication content about the sender, the message or the receiver of the message. Thus, content analysis is all about making valid, replicable and objective inferences about the message on the basis of explicit rules. The material for the content analysis can be letters, diaries, newspaper content, folk songs, short stories, messages of Radio, Television, documents, texts or any symbols.