Some research has indicated that social and cultural values influence what is considered risky (Douglas and Wildavsky 1982; Covello and Johnson 1987). With regard to fishing, it has been noted that the value of bravery and fearlessness in the face of the dangers of the sea can be found in expressive culture relating to fishing peoples (see Pollnac et al. 1998; Binkley 1995)—for example, disasters at sea and the perils of the wild, stormy ocean are recounted in numerous sea chanteys, popular movies such as Captains Courageous and The Perfect Storm, and popular television documentaries on dangerous fisheries (e.g., the Discovery Channels’ Deadliest Catch). Being part of a society that positively values the bravery of fishermen probably has some impact on fishermen’s subjective perceptions of risk.