The Roll-Out: Taking a grassroots approach to collecting ideas and testing the site allowed employees to feel ownership and eased the strain that accompanies any transition. In a fast-paced hospital environment, employees have little time to spend learning a new program, but knowing that the site was created with input from coworkers, with the purpose of improving communication, made them more willing to experiment with the new site. Continuing to make the old intranet available during the initial roll-out was a key factor in reducing push-back from users.