4.1.2.2 Wholesale market Wholesale markets are mostly located in the big city and in good location. Many of them incorporated together with retail or final consuming market. Normally, the wholesale market include selling other consuming products and fish is a sector in the market. Here, fish is transported from fish farms or from the assembly markets by the wholesalers and distribute to the retailers in very early morning. However, in some markets, fish may be distributed in the afternoon. Many wholesale markets are long established and wholesalers have very good relationship with the retailers. It is observed that the retailers do business permanently with
the selected wholesalers. Only few wholesale markets that retailers buy fish from any wholesalers who bring in the fish.