The study will be quantitative research. It will use primary data which will be collected through the most
common tool of primary research i.e. survey questionnaire. The questionnaire will be consisting of 19 questions
including demographic information. Questionnaire will be prepared in electronic version using Google docs and
will be circulated on different forums such as Face book, LinkedIn and Twitter etc.
Surveys of approximately 150 individuals from different age brackets will provide variety of responses
which will cover all type of mobile users. Apart from that the Focus Group will let me to find out about what
people see before purchasing a cell phone? What features they look in a particular price range? How much sound,
camera and MP3 satisfy in entry level cell phone.
Convenience Sampling: As because of constrained time, restricted assets and a restricted plan I was
just equipped to cater those youths who are utilizing social networking destinations often.
The data was collected through structured questionnaire using online resources such as Face book,
Linked in, Twitter etc.
Data was coded and transformed in quantitative form and analyzed using Excel and SPSS. The use of
Frequencies, Chi-Square testing, one sample T-test and overall average analysis based on the overall tabulation
will be done. In addition to the said analysis, graphical analysis of the data will also be done so as to make the
thesis more interesting and understandable for the readers who are not much more interested in the numerical
data.