Stage 5: Aging and Early Decline. Perhaps the interdependent partnerships have been strained or some of your best teammates choose to strike out on their own. Often times the marketplace has caught up with your great idea or someone else has seen an even better way to accomplish the vision and mission you set out to deliver. Whatever the circumstance, your business (and perhaps your entire industry) is being disrupted. At this stage you can either disrupt yourself to get back to your prime, or begin the journey to unwind what you have started (see related article, "You Are Either Uber or You're Being Ubered.")