revealed that users’ motivations for using Facebook predict their use of different features, such as status
updates and Wall posts, but features that share similar capabilities do not necessarily share underlying
motivations for use. When these results are contrasted against models employing a more unidimensional
measure of Facebook use, we find differences between motivations for both general Facebook use and use
of specific features of the site. This suggests that unidimensional measures of SNS use obfuscate motivations
for using specific features. Theoretical and methodological implications of these findings and this
approach are discussed.