Gear news items to reflect the normalcy of tourism activity, for example, the arrival of specialized tour
groups or the opening of new attractions. The goal is to demonstrate ‘business as usual’ in your
destination. Egypt has effectively promoted the discovery or reopening of archaeological sites as part
of its recovery strategy. Promote news not directly related to tourism, such as cultural events,
scientific discoveries, sporting triumphs, film shoots and shopping trends.
Gear news items to reflect the normalcy of tourism activity, for example, the arrival of specialized tourgroups or the opening of new attractions. The goal is to demonstrate ‘business as usual’ in yourdestination. Egypt has effectively promoted the discovery or reopening of archaeological sites as partof its recovery strategy. Promote news not directly related to tourism, such as cultural events,scientific discoveries, sporting triumphs, film shoots and shopping trends.
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