The results revealed the absence of an effect of Experiment v2(1) = .04, p = .85, thus suggesting that the distance
of the triangle from the top of the wine bottle did not exert any significant effect on the choice of label orientation.
These results therefore help to rule out both the possibilities that there were any effects of the triangle’s distance from the edge of the packaging/label, and that the stripes on the triangle influenced the results of Experiment 1.
The results of Experiment 2 can thus be seen as providing support (via replication) for those obtained in Experiment 1. In future research, it would certainly be interesting to investigate whether this orientation preference would remain for differently-shaped packaging or for other positions of the logo on the wine bottle.