Given the British climate, the ‘open all year’ concept was certainly bold and forward-thinking! A massive capital injection was made into the Sherwood Forest site. Within weeks of opening, occupancy rates were above 95%, with most customers coming from families in the ABC1 socio-economic groups. Since then, Center Parcs has developed two more British centres: Elveden Forest in Suffolk, Longleat Forest in Wiltshire and acquired Oasis in the Lake District.