Thus, rather than returning to base empty following a delivery, DHL's trucks are loaded with recyclable cardboard and plastic, which is then returned to Nisa-Today's distribution centres throughout the UK, baled and sent for recycling. The service negates the need for a separate recyclables collection and disposal at store level. Adopting a project of this scale across a franchised organisation not only made sense from a corporate level, but individual businesses across the network also recognised the benefits of the reverse-network, making buy-in simple and increasing the effectiveness of the programme.