The As spa-goers take note and their interest in hydrotherapy continues to rise, now is the time to take advantage of this growing demand by promoting your spa’s hydrotherapy options and looking at new ways to utilize the equipment you have. Introduce new services that incorporate hydrotherapy equipment and don’t be afraid to experiment.“Spa professionals need to educate themselves on the benefits to the body and then have fun creating new and exciting treatments for their guests,” says Kolb. “The opportunities are endless as long as you have highly creative therapists who understand the body and what the power of water can do.”