1. An enterprise will strive for a stronger place in its differential position by
effectively employing its resources and capabilities – specific resources and
specific organizational capabilities.
2. In a competitive market, an enterprise will strive to balance the external and
internal factors to sustain its performance by taking into consideration
environmental presses and supports and directing attention to the customer
instead of competitor in a strategy formulation process.
3. An enterprise strategic objective can be stated as to generate a long term
viable position through enhancing enterprise specific advantage, improving its
marketing activity base performance, and enhancing the sustainability of
competitive advantage.