There are 3 steps in establishing an effective position
1. Analyse your product by identifying the major features and benefits
2. Identify current position and image of product
3. Comparing current position with marketing objectives
Analysing your product
Product Features make a complete list of product description in both tangible and intangible features and attributes
Customer Benefits find out how your product meets the needs or interests of the prospective customer.
** Benefits are specific to the individual