Weekly summary
Konrarat Deesawat 5701502033
Mis-Match
is finding the customer and finding product to match them.
Brand
A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name.
Break even
s the point at which total cost and total revenue are equal: there is no net loss or gain, and one has "broken even." A profit or a loss has not been made, although opportunity cost have been "paid", and capital has received the risk-adjusted, expected return. In short, all costs that needs to be paid are paid by the firm but the profit is equal to 0
How to create value?
The first way to create more value is to understand the value you already deliver. So often we blissfully go about creating happy customers and doing as promised, without stopping to measure what exactly our client realized from our product or engagement. One of the most potent ways you add value is to lead. Your clients are quite often looking for someone to offer them direction. Take a stand and declare a point of view about your industry that you consistently support and become a leading voice for your point of view. Invest in the tools that allow you to monitor everything your customers are saying publicly in social media and invest the time to ask them what they need in face-to-face settings.
What is marketing?
The management process through which goods and services move from concept to the customer. Marketing is based on thinking about the business in terms of customer needs and their satisfaction