However, there are some setbacks in regards to brown
rice, such as prolonged cooking time due to slow liquid
absorption because of its fiber. Furthermore, the oil content
in the bran shortens its shelf life. Due to its short shelf life of
only two (2) months, brown rice results to significant
drawback to its availability and affordability. Brown rice is
also susceptible to microbial and insect damage. Despite the
nutritional advantage and health benefits, brown rice
remains unappealing to consumers. The reason why efforts
to encourage brown rice consumption could not take-off
easily in the market.