A|Club: over 6 million members
Accor launched its free, international, multi-brand A|Club loyalty program in September
2008. Since then, the program has continuously attracted new members
and expanded with new partners and benefits. A key driver of customer loyalty,
A|Club provides members with much more than just points. They are entitled to
a host of added benefits — from the moment they book through the end of their
stay and beyond — that make them feel unique. A|Club also creates an important
opportunity to better understand our customers and forge closer ties with
them by offering ever more personalized, innovative products and services closely
tailored to their needs.