Studies show that women are more susceptible than men, as are those with a history of migraines or concussion. Anecdotally, researchers say that people with traits associated with the “Type A” personality — such as perfectionism or ambition — also seem to be more vulnerable. Nobody knows exactly why this might be, but one theory is that people with these traits may also have a tendency to be more alert and reactive to sensory inputs, similar to people who get migraines.