The next part of the BCG matrix for Coca Cola deals with Stars. The stars are said to, “Generate
large amounts of cash because of their strong relative market share, but also consume large amounts of
cash because of their high growth rate,” according to netmba.com. A star in Coca Cola Company is its
Dasani water. Next are the cash cows. They “Exhibit a return on assets that are greater than the market
growth rate, and thus generate more cash than they consume,” says the same website. Coca Cola’s cash
cow is Fanta. Last but not lease is the Dog. “Dogs have low market share and a low growth rate and thus
neither generate nor consume a large amount of cash,” according to netmba.com. The dog in the Coca
Cola Company is its Hi – C drink.