Individual travelers benefit most from the ability to combine segments to reach their destination and from the increased availability of special fares and additional seating capacity so that they can use their bonus miles for free tickets.
Jointly marketing flights also reduces the economic risk of adding new routes – and sometimes makes these new routes possible in the first place. Current examples include the Newark (New York) – Stuttgart route from United Airlines and the Narita (Tokyo) – Munich and Haneda (Tokyo) – Frankfurt routes from All Nippon Airwa