As a result the strategy tendency in hotel marketing development, the SWOT Metrix has been used to match up in order to analyze data for the strategy and find the way to solve problem. The hotel must focus on marketing communication and advertise distinctive point in hotel, to look for Russian - speaking staffs, to renovate the rooms immediately, to make internet speedily, to provide various breakfast lines, to adjust room rates appropriately as Starwood’s image for public relations, to make hotel different from villas and to adjust weaknesses for fighting with obstacles.