The aim was to launch a campaign that would use digital channels and expertise to further leverage the brand’s existing association with football in a way that would resonate with the male target audience. To achieve this, Nivea devised and launched the ‘Great Football Experiment’. They choose the football to sponsorship for their brand “NIVEA FOR MEN” because they love this game and knew that in those days football was the center of the focusing point and In UK the most played game or the game whom loved by the citizens’ choose by the NIVEA brand. That’s why they knew by this way NIVEA FOR MEN can easily marketed. By the above points we can easily understand the reason of sponsorship by football to increase the sale.