The founding idea, a buy-one-give-one promise, captures the hearts of that young idealistic demographic quite well, satisfying its two greatest cravings simultaneously– one, the desire to feel a part of change (preferably without trying very hard), and two, the desire to, well… look cool. So successful has the company been that it recently sold its two millionth pair, making it at least a 100 million dollar enterprise. - See more at: http://www.whydev.org/some-bad-news-about-toms-shoes/#sthash.UcFluuyp.dpuf