In Japan, Shiseido sells Elixir Superieur skincare products for women, Aqua Label skincare and toiletry products for daily use, Uno skincare products for men, Clé de Peau Beauté makeup, skin and body care, Benefique skincare and Anessa suncare lines.
"Bio-Performance" has more targeted products—predominantly, its eye cream is one of the most popular[citation needed] products in this line and focuses on preventing fine lines and dark circles around the eyes. The Bio-Performance Advanced Super Revitalizer and Advanced Super Restoring Cream are two of Shiseido's most popular[citation needed] anti-aging creams. The Bio-Performance line was introduced in 1987 following the synthesis of hyaluronic acid (sodium hyaluronate). Shiseido was the first to formulate and synthesize hyaluronic acid[citation needed] and owns the patent rights;[citation needed] therefore all cosmetic lines must use sodium hyaluronate rather than hyaluronic acid on their ingredient lists. Product containers are sleek and modern.[citation needed] Recent[vague] additions to the Bio-Performance line include a Refining Essence and Super Exfoliating Discs.
In Japan, Shiseido sells Elixir Superieur skincare products for women, Aqua Label skincare and toiletry products for daily use, Uno skincare products for men, Clé de Peau Beauté makeup, skin and body care, Benefique skincare and Anessa suncare lines.
"Bio-Performance" has more targeted products—predominantly, its eye cream is one of the most popular[citation needed] products in this line and focuses on preventing fine lines and dark circles around the eyes. The Bio-Performance Advanced Super Revitalizer and Advanced Super Restoring Cream are two of Shiseido's most popular[citation needed] anti-aging creams. The Bio-Performance line was introduced in 1987 following the synthesis of hyaluronic acid (sodium hyaluronate). Shiseido was the first to formulate and synthesize hyaluronic acid[citation needed] and owns the patent rights;[citation needed] therefore all cosmetic lines must use sodium hyaluronate rather than hyaluronic acid on their ingredient lists. Product containers are sleek and modern.[citation needed] Recent[vague] additions to the Bio-Performance line include a Refining Essence and Super Exfoliating Discs.
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