The legal considerations and confidentiality issue
1. ABTA or Association of British Travel Agents is an association about travel and tourism for travel agents and travel companies. ABTA is the head travel association in the UK for over 60 years. The purposes for establishing ABTA is to help the members of ABTA to develop their travel companies effectively and sustainably. (ABTA, 2014) ABTA elementary point is the quality of the holiday. ABTA handles customers who complain about their holiday, against companies in the members to the Civil Aviation Authority or CAA under Air Travel Organizers’ Licensing (ATOL) scheme.
Aims ABTA code of conduct covers;
-The period before actually booking takes place
-The booking process itself
-After-sales service
-The handling of any complaints
2. IATA or International Air Association is a pioneer association about the vehicle was founded in April 1945 in Havana, Cuba. IATA has swiftly enlarged more than 100 times since 1945. From 118 nations, there are 204 members around the world join IATA. (IATA, 2014)
3. ATOL or Air Travel Organizers’ Licensing is a scheme that established to protect tour operations against the risk because of their package tour for flight and air-holidays. ATOL was presented in the early 1970s. (Authority of the House of Commons, 2010)
Law of advertising is for protecting customers, supplier and advertising tour operators, the law and protection scheme are made. For example, on advertising of tour packages or package holidays must be correct information to avoid misleading information and conflicts between customers and suppliers. Tour advertising operator needs to protect both suppliers and customers’ right. The package tour regulation 1992 is a form act to emphasize the responsibility of the contact between customer and supplier. Plus ASA or Advertise Standard Authority is a regulator of advertising code of conduct to ensure advertisements are truthful and legal, handle complaints and monitor many types of advertisements.