Understanding cultural diversity will enable operators to innovate new products to meet the needs of the society then. Modern technology has made the world more connected, resulted in a culture outside of their original culture to the same. Such as the South Korean entertainment culture. Send choreography "Kam Nang style" building trends throughout the world via online media, making people around the world know about Korean culture and more. So businesses need to pay attention to the dynamics of culture both inside and outside. Get ready for changes That will affect business in the future.