Turn Five: DISTRIBUTION CHANNELS
Here you are introduced to a variety of distribution channels, each with its own terms that you must
accept if you wish to sell through that channel. This is a chance to explore pricing and how it limits
certain channels. Would lowering or raising the price of the backpack open up new channels and what
risks do such changes pose?
Turn Six: POSITIONING and PROMOTIONS
In this final turn of the tutorial, you get the opportunity to select a positioning message and choose the
type and frequency of advertising. It is a chance to see how well the various elements of your marketing
strategy work. Does your design of the backpack support the desires of the target demographic? Are
other players targeting the same demographic, thus reducing market share? Does the pricing offer the
best chance for profit? Are your advertising choices reaching the target demographic and offering a
significant return on the investment?
Turn Seven and beyond: REVIEW RESULTS and CONTINUED PLAY
The turn shows the results of last turn’s advertising choices. From here, the manager avatars will still
pop up to offer guidance (for example, to remind you to review awareness or create discounts with your
distributors), but from this point forward all elements of the game are playable.