Green is an integral part of this generation’s college experience. Many school have signed the American College &University President’s Climate Commitment,6 and legions of students are engaged in newly created environmental studies programs and in campus sustainability initiative. Reusable water bottles and coffee mugs are ubiquitous on college campuses where many savvy companies are reaching out with sustainability messages to students who will soon become householders with significant incomes. Not content to sacrifice all for the almighty dollar, Gen Ys seek to balance “quality of life” and the “quest for wealth”,7 they seek to work for socially conscious employers.