Ideo-pleasures then are pleasures that are linked to our ideals, aesthetically, culturally and otherwise.
I have a mug from Ikea. It is largely unremarkable and utilitarian, however I always glean a small moment of ideo-pleasure when I wash it and place on the draining rack as it has a really elegant design feature. It has grooves scored into the base so that all of the water on the base runs off when it is placed upside down. Lesser mugs pool this water, often leading to a suprise when the mug is taken from the draining rack. This reflects my own ideological standpoint that everything can be made better, often through very small and elegant changes.
Aesthetic sensibilities are often closely linked to our ideological or cultural identity and determine to a great extent the pleasure a product may bring. Many people that get a great deal of pleasure from driving VW camper vans. They are often impractical, unreliable and relatively expensive in comparison to other vehicles that offer greater utility.
There is a clear business case for producing local/green/fair-trade produce as people derive pleasure from ethical shopping. Hence all of the heritage-style, Clarendon on matte-finish packaged products that reflect a faux-traditional, good old days aesthetic.