Why is male beauty recently becoming so popular? First, the definition of masculinity may be changing. As gender roles' are changing, men are less afraid to care about their looks. So, they are spending more time and money on style, grooming, and fashion. Furthermore, consumerism is thriving and statistics show strong economies are allowing for more spending money. As a result, many men are choosing to invest their extra cash in their looks and clothes. The media are also playing a large role in pop the male beauty trend while profiting fro it too. Recently, there has been a growing selection of health and fashion magazines which are aimed at men. Additionally, television shows which offer makeover advice and fashion tips are now popular with both men and women. Famous media figures, such David Beckham, the British soccer as lu 1 strong impa Beckham is not only