Pedagogical Topics Within
the Initiative
The pedagogical topics to be included in the Emerging
Technologies in Marketing Initiative were derived through
the continuous development process illustrated in Figure
1. The topics are addressed next. The courses included
in our marketing curriculum are presented in Figure 2
while the specific courses that are included in the Initiative
are described in the Appendix. A sample syllabus for
the MKT 285: Emerging Technologies in Marketing course
can be found at http://tinyurl.com/mkt-285-syllabus/. This
course illustrates the content, pedagogical style, and learning
activities employed throughout the Initiative.