The critical questions are: How do companies
get to be supply chain leaders? What are the
challenges involved in the process of implementation?
An essential first step is to integrate the key
internal organizational functions that are involved
in moving product to market. But, advancing from
a highly segmented structure to a cross-functional
team orientation can be a formidable challenge;
people are inherently resistant to change. But, as
the industry leaders have demonstrated, making
that essential transition pays handsome dividends
in terms of cost reduction, operational efficiency,
and customer satisfaction.
Once the internal integration is underway companies
can set their sights on the next challenge--
executing the supply chain strategy and building
the bridges to the external partners. This is not
an easy task, even for the best-run organizations.
It takes a dedicated effort and committed people
who know the meaning of persistence.