To be the representative of all tourism industry operators, which would create benefits in terms of systematic co-operation between the related organizations, both public and private sectors. It is to propose important guideline policy, promote quality verification system, standard system, and quality assurance system of the businesses related to the goods or services for tourists, and to encourage the tourism industry operators to carry out the operation with quality, morality and ethics, so as to promote the efficiency and development of this industry.
The Tourism Council of Thailand is a private sector organization. It is responsible for implementation of objectives prescribed in the Tourism Industry Council Act. Thailand, BE 2544, with the following key elements: Representatives of the tourism industry in terms of coordination between government and the private sector together.
It is to propose important guideline policy, promote quality verification system, standard system, and quality assurance system of the businesses related to the goods or services for tourists, and to encourage the tourism industry operators to carry out the operation with quality, morality and ethics, so as to promote the efficiency and development of this industry.
To act as the representative of the tourism industry operators for systematic co-operation between the government and the private sector, and within the private sector;
To promote the development in the operation of the tourism industry;
To promote the conservation of arts, culture, traditions, tourist attractions, archaeological sites and environment, including the Thai heritage;
To promote the ethics and manners in tourism;
To promote the quality certification system, standard system, and quality assurance system of the businesses relating to goods or services for tourists;
To control and ensure that the members who are tourism industry operators carry out their activities with quality, morality and ethics;
To promote and support the education, study, research, experiment, training and publication of knowledge and technology related to the tourism industry to members or to make arrangement thereof as service provided to the general public;
To carry out public relations and dissemination of information and news related to the tourism industry to members and the general public, within and out of the country;
To give comments or advice to the cabinet of ministers in matters related to the tourism industry;
To provide co-operation in the exchange of information, news and persons in connection with the promotion of the tourism industry, within and out of the country;
To protect and maintain the members' interest related to the tourism industry;
To promote the giving of assistance among members;
To study and find the solution of problems related to the operation of the tourism industry;
To carry out any other act which is beneficial to the operation of the tourism industry;
To encourage the local administrative organizations to take part in the tourism industry.