Flashback a few decades, and the term personal shopper would bring to mind flamboyantly dressed assistants to old ladies; ladies who couldn't be bothered to go shopping themselves and would depend on these assistants to not only furbish their wardrobes, but also to pick out gifts and shop for their houses. Today, in a world where appearance is becoming more and more important (sometimes gaudily and unbelievably so), more and more 'normal' people are jumping on the I-need-to-hire-someone-to-dress-me-and-shop-for-me bandwagon.