Each of the four statements can have serious public relations and financial consequences for the company whose employee tweeted or posted the information. The impact can be even more serious if that company is publicly owned. The first two statements will create a public perception that the company is doing poorly or will continue to experience loss, and shareholders may begin to sell off their stocks, reducing the value of the company. The third statement will raise concern amongst the company’s customers who have purchased the software, possibly tempting them to investigate competitors’ solutions. And the fourth statement, which actually occurred to a well-known, nationwide fried chicken company in 2008, will certainly give customers second thoughts about going to visit the restaurant, even if the video wasn’t real.