Event tourism is essentially an event that is staged by the destination appeal to and benefit from visitors, domestic and international The event is the visitor's primary purpose or motive for visiting, destination receiving either positive or negative impacts as consequence of hosting The community will also be part of the event with perhaps a mixture of audience participation, employment or volunteering, or performing within the event. Ewent tourism will be an integral part of a destination's marketing and positioning strategy. As such, events chosen should have synergy with overall tourism offerings and promotional messages, looking at resource needs, possible net outcomes and value to the destination