163. Mobile Development › case study The mobile site allows people who do not have access to a computer or are on the move to find information on restaurants in their area. The benefit of a mobile website as opposed to an application is that the website is not tied down to a specific device (iPhone or BlackBerry) and may be accessed on any mobile device that has a browser and supports WAP. case study questions 1. Why would a person want to check restaurant listings at any point? 2. How would a non-mobile website hinder checking listings on the move? 3. How could Dining-Out keep customers happy within specific geographic locations? chapter questions 1. Given the massive differences between desktop web browsing and mobile browsing, what should a mobile developer take into consideration when creating a mobile website? 2. When should a brand consider using a mobile app instead of a website optimised for mobile phones? 3. Mobile copy and desktop copy have similar traits, but what rules should a person writing mobile copy adhere to? 6.10 references AccuraCast (17 May 2006) Mobile Search Marketing http://www.accuracast.com/seo-weekly/mobile-marketing.php [Accessed 12 June 2009] ADV Media Productions (Date Unknown) Mobile PPC search Management http://www.advmediaproductions.com/mobile-ppc-search-management.html [Accessed 20 May 2009] AdWords Help (Date Unknown) Mobile Ads http://adwords.google.com/support/bin/topic.py?topic=8500 [Accessed 22 May 2009] Apple.com (Date Unknown) Introducing iPhone 3GS http://www.apple.com/iphone/ [Accessed 10 July 2010]158