The founder of the Lexia Reading Systems is the father of a
child with dyslexia who had the benefit of a phonics intervention
when learning to read (http://www.lexialearning.
com/about/lexiastory.html). Bob Lemire had the personal
means to pay for one-on-one tutoring for his son and attendance
at a private school for children with dyslexia. Having
seen the benefits for his child, he wanted every child with
dyslexia to be able to access a phonics programme tailored
to their needs. To realise his goal, he had to ensure that cost
would not be a barrier for anyone wanting to avail of the