3.1 Phillip Lim opens the second 3.1 Phillip Lim standalone store in ifc Hong Kong. This location marks the seventh 3.1 Phillip Lim store worldwide, following stores in New York City (2007), Tokyo (2008), Los Angeles (2008), Seoul (2009), Singapore (2011), and most recently Harbour City, Hong Kong (2011). The new 1,250-square-foot store designed in collaboration with celebrated London based design agency ‘Campaign’ is the first of its kind and marks a new phase in the evolving store concept design for 3.1 Phillip Lim. ‘Campaign’ was able to take the design DNA of 3.1 Phillip Lim and translate that into the store retail environment.