Daniel Caplan started working in gyms nearly 20 years ago, manning the front desk of the family gym in Madison, WI. That experience planted the seed to someday recreate the same, friendly, upbeat perfectly-sized neighborhood gym his father once fashioned. Fast forward 20 years later and the vision for that exact kind of gym-along with the right neighborhood and a fantastic space-became reality. Add the fact that members can help power the gym and earn rewards, and it’s the best of all worlds.