Abstract—The research objective of this paper is to determine
the socio-demographic and economic factors that have
significant influence on the demand for life insurance in
Malaysia. A hurdle count-data model is used to accommodate
the separate decisions on the demand for life insurance which is
divided into two parts: whether to purchase a life insurance
policy and if so, how many policies to purchase. The results
show that there are some slight differences in the factors that
determine the decision to purchase life insurance and the
quantity of life insurance policies that a consumer will purchase