The present evaluation shows that the Danish initiatives in the
first action plan (2003–2007) against Campylobacter seem to have
had an effect. The scheduling directed meat from positive flocks to
production of lower risk products. The case-by-case risk assessments
provided an incentive for retailers to heighten standards for their
suppliers. For live broilers the prevalence was reduced by intensified
biosecurity (Rosenquist et al., 2009). Half way through the second action
plan (2008–2010), no additional risk reductions were observed
for Danish meat. Efficacy of consumer campaigns was not evaluated;
it has previously been concluded that the effect of consumer information
in terms of risk reduction will usually be very small (Nauta et al.,
2008).