The aim of today‟s marketing is to delight the target customers perfectly better than their competitors. This goal ensures survival of the firms in the market arena. For this purpose organizations adopt a different strategies and spend a significant amount of money for their promotional activities as well as paying a handsome salary to their marketing personnel. On the other hand organizations try to understand their buyers‟ behaviour. This field of studies address how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satiety their needs and desires. Understanding consumers behaviour and „knowing loyal consumers‟ are not simple tasks. Consumers may state their needs but act otherwise. They may not be in touch with their deeper motivations. They may respond to influence that change their mind at the last minute.