2.2. Elicitation task and stimuli
At the start of the elicitation task, subjects were asked to
rank-order four general meal solutions according to the
likelihood of each of them being chosen for dinner on an
ordinary weekday and on the weekend of the week of the
interview. The meal solutions—homemade meals,2 manufactured
ready meals, take-out meals and eating out at a
restaurant—along with their description, were presented
randomly to subjects with the aid of written cards. The last
three meal solutions were selected as stimuli because they
were assumed to be the most credible alternatives to homemade
dinners in the context of this study (Candel, 2001;
Costa et al., 2002a, 2003; Oude Ophuis et al., 1994).