Newspaper advertising is advertising that readers are likely to spend the most time looking over. Furthermore, you can target newspaper ads to particular groups of consumers. For instance, if you're advertising a new electronic gadget, you can have your ad appear in the "Tech" section of the paper. If you want to target a specific city or region, you can place your ad in the newspaper's various regional sections. Furthermore, you have flexibility in your ad - you can run half pages, full pages, quarter pages or classifieds, depending on what fits your budget.